New AFAR Hotels Channel

Partnered with UX, product, and dev to relaunch AFAR's Hotels channel to provide travelers with a tool to find the properties that best matched their travel style. Identified a matrix of tags to apply to every AFAR Recommended hotel, to power filtering by price, style, and brand; created inspirational "best of" hotel lists; and showcased recent hotel news coverage. Monthly UVs increased by 122%; PVs increased by 150% per visit; and bounce rate decreased by 20%.

Fodor's 100 Hotel Awards

Led edit, art, and product teams to create Fodor's annual hotel awards for 4 years running. Program leveraged Fodor's expert global writers and pro in-house editors, to vet every hotel that made the final cut, based on service, setting, style, value, and amenities. The multi-platform franchise included digital, print, and event extensions that generated strong page views, brand awareness, and national media coverage from CNN, CBS this Morning, the AP, and more.

Fodor’s Go List

Concepted and top-edited five installments of Fodor's marquee digital franchise covering the best places to go in the coming year. Editors identified emerging hot spots, value destinations, and events worth traveling for with an eye to global coverage, new airline routes and hotels, close-to-home getaways, and affordable trips. Franchise consistently ranked among Fodor's top stories and generated national media from CBS this Morning, CNN, the AP, and more.

Fodor's Guide to Brooklyn

Led editorial and art teams to create the first Brooklyn guidebook from a major travel publisher. Written entirely by Brooklynites, the guide also featured original artwork, hand-drawn maps, and quotes from notable locals. Won a Silver Lowell Thomas Award for its “timely” approach to the NYC borough; inclusion of “commentaries by Brooklynites rather than observers;" neighborhood approach; and "well-designed" maps and illustrations.
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